Now, Longchamp replica in UK

LALongchamp, a leading French handbag brand, opened its first store at the DLF Emporio Mall in Delhi this week. Founded in Paris in 1948 by Jean Cassegrain, Longchamp is a family-owned brand. Its Longchamp handbags OUTLET, mostly made from stylish nylon canvas with leather trims, luggage and accessories, have a global reputation for craftsmanship and quality. Over time, the brand extended to shoes and ready-to-wear collections. Longchamp uses a multichannel approach to appeal to consumers. For instance, as part of the promotions for customizable versions of its cheap Longchamp handbags, Longchamp has invited consumers to share a photo of a previous purchase on Tumblr and win a chance to personalize their own bag. Through this, the brand reached out to loyalists, rewarding them for their support and enabling them to be part of the brand story. Longchamp’s brand ambassadors include British models Kate Moss and Alexa Chung, while collaborations with designers such as Jeremy Scott and Mary Katrantzou continue.

Unlike older, storied luxury brands, Longchamp outlet is adding more stores and sticking to affordable prices. The result: faster revenue growth. In the last three years, the firm’s revenue surged by 75%, about twice as fast as the personal luxury goods market, said Longchamp chief executive Jean Cassegrain, grandson of the founder. Its 1,000 sq. ft boutique in Delhi will house the brand’s Longchamp handbags outlet and luggage collections. Signature pieces such as the Le Pliage Heritage, Pénélope, Roseau and the popular Le Pliage Cuir replica bags will be available at the boutique, along with a wide assortment of high-end accessories.

Longchamp has entered the Indian market Longchamp outlet online just days before American luxury brand Coach opens its first store in Mumbai this month. There are reports that Italian luxury brand Prada is currently in talks with potential partners to establish a retail presence in India. According to a report Longchamp outlet released early this year by Assocham, an industry lobby group, the luxury market in India is growing at a compound Longchamp replica handbags annual growth rate of 25%, with the market estimated to cross $18.3 billion by the end of this year.

Longchamp’s UK debut reiterates the importance of India as a market for global luxury.

Longchamp Has It in the Bag Replica

For Kimberly Harvey, a 34-year-old in New York City, it’s an overnight bag for when she visits her parents in New Jersey (“I stuff and go,” she says).

For Sharona Haroonian, a high school senior from Philadelphia, it’s a book bag (“Literally everyone at my school has one”).

For Mel Kim, a Los Angeles-based graphic designer, it’s a gym bag (“The nylon is so sturdy that I don’t care what I throw in”).

For Tina Craig, a co-founder of the blog BagSnob, it’s an extra bag to stuff in her suitcase when she goes on vacation (“I fold it, and then when I shop too much, it just becomes my carry-on”).

For Paul Danton, a 45-year-old HR professional, it’s an emergency birthday gift he bought last-minute for his wife (“She has the small one in a few colors, so I’m pretty sure she’ll like the large one”).

clbags2The trapezoidal nylon bag with leather handles and a signature flap comes in all sorts of sizes and colors and has been Longchamp’s bread and butter since it first came onto the market in 1993. Everyone from Kate Middleton to Angela Merkel to Miley Cyrus to Karlie Kloss to your own mom (or aunt or cousin or all of the above) has one. Suzy Menkes has admitted she collects them.

The Le Pliage is not an It bag — it’s far too ubiquitous for that. It’s not hard to get your hands on one, and they sell for just $95 to $145. Ten totes are sold every minute, with more than 32 million sold since their debut 23 years ago. How has the humble Le Pliage remained a reliable bestseller for nearly two decades when so many other handbag trends have come and gone?

Because the Cassegrains’ business roots were in tobacco, the family already had access to trade routes. In fact, Longchamp was one of the first European companies to trade with Japan, notes InStore Magazine. By 1960, its smoking accessories were sold in nearly 100 countries, and Longchamp began to produce men’s travel Longchamp bags outlet; the Cassegrains claim they were the first to create luggage made of nylon. Around this time, the family started to think about women’s accessories. According to WWD, many female shoppers in America were buying the men’s Longchamp bags and requesting store buyers inquire about a women’s collection.

So in 1971, Longchamp debuted its first women’s bag, just one year before the first Jean Cassegrain passed away and his wife and son Philippe took over the family business. The “LM line,” which was first sold in Japan, was made of calfskin leather and featured horses silkscreened over a crisscross pattern (an edition of this original bag was reissued a few years ago to celebrate the brand’s 60th anniversary). The Longchamp replica bags were an instant success and helped the brand spread rapidly across Asia. As Longchamp began to gain a reputation for producing outstanding lightweight bags sales, its smoking accessories appeared less and less in catalogues, until they disappeared completely in 1979.

clbags.0“The difference in having a family-run business is that they think generation to generation, not quarter to quarter,” says Katherine Ormerod, editorial director of luxury shopping site Lyst. “That’s part of the authenticity of the brand.”

Philippe introduced the Le Pliage bag in 1993, inspired by origami he saw on a trip to Japan. Initially, the bag was met with little fanfare. According to Entrepreneur, it was backed by zero marketing dollars and sales stalled for the first three years. But the bag found its footing.

“Le Pliage” means “folding bag” in French, and its simple design hit a nerve. The International Herald Tribune called it “one of those have-to-have fashions” in 1998, and the Associated Press half-jokingly told Kate Spade to “move over.” By 2008, Jean Cassegrain confirmed to WWD that the brand Longchamp outlet uk was making 2.5 million Longchamp bags online a year, boasting that he didn’t “think any brand has any single design that sells that much.”

How Longchamp outlet Turned the Basic Nylon bags Into a Full-Blown Luxury replica

Very rare is the product that rises through the ranks of the retail pantheon to become Longchamp outlet — suddenly — an icon.

In the world of high fashion, you can probably count them on one hand: classic Chanel tweed. Louis Vuitton luggage. Louboutin heels, Birkin Longchamp bags replica and Burberry trenches. Each is instantly recognizable, and each carries a starry social cachet that often eclipses its mother brand.

For Longchamp, the French luxury house founded in 1948, this icon is Le Pliage. Thirty million of the ubiquitous nylon Longchamp bags have been sold since the product’s launch in 1994 — a sum that largely contributed to total company sales of $579 million last year. Today, Longchamp says, 10 Le Pliage bags replica are sold every minute across the globe.

The Longchamp bags replica — available in a cheery array of colors and trimmed in grainy brown leather — are named for the French verb ‘to fold.’ Each tote, when collapsed, is reduced to the size of a paperback book.

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And at $95 to $145 a pop, they are also significantly cheap Longchamp bags outlet cheaper than comparable luxury purses. Longchamp’s own leather handbags outlet, for instance, can reach upwards of $1,000.

Related: Beanies, Tees and Steez: How Shaun Neff Built a $100 Million Business Out of His Backpack

As an energetic — and synthetic — foil to the company’s foundational leather offer Longchamp online, the unforeseen success of Le Pliage has felt like a “viral” event, says the company’s CEO, Jean Cassegrain. (The family owned and operated company was initially established by Cassegrain’s grandfather as a vendor Longchamp replica uk of leather-clad tobacco pipes.)

Amid its initial deployment 20 years ago, Cassegrain says, Le Pliage was met with little fanfare, and was supported by virtually zero marketing dollars. Three years later, it suddenly turned into an all-out hit. “It’s not like we created this and decided to make it a star,” Cassegrain says. “It became a star almost by itself — by the sole force of the product.”

While even Cassegrain himself seems a little mystified by Le Pliage’s explosive growth, he points to the bag’s intergenerational appeal as one explanation.

“It’s universal,” he said. “Usually, a 12-year-old or an 18-year-old doesn’t want to use anything that’s the same as their mother or grandmother.” The fact that the bag is proudly toted by high school students (as a stylish backpack alternative) and senior citizens alike would seem to point to something of a sociological anomaly.

And on this, its 20th birthday, while the family is elated by Le Pliage’s achievements, they have also sought to steady the product’s ascent with a careful hand.

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Marketing efforts, for instance, have been few and far between. For one, Cassegrain explains, the product became successful enough not to require any ads. Second, the team doesn’t want a nylon product to overshadow its rich roots in leathercrafting. “We have to be careful that the brand is not reduced to that product Longchamp outlet online,” Cassegrain said.

But at the end of the day, he says, the key to creating an iconic product Longchamp outlet lies in striking a tricky balance between bucking tradition and worshiping it.

“Le Pliage supports Longchamp handbags outlet because of its wide appeal, because it’s colorful, because it’s young, because it brings traffic into the store and because it brings a lot of energy to the brand,” he said. “But the brand also supports Le Pliage because it’s chic, because it has know-how, quality, reliability Longchamp bags online and a sense of status that the bag alone wouldn’t have.”

French luxe brand Longchamp bags replica is finally getting a big Paris flagship outlet

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French high-end handbag replica maker and longtime Kate Moss favorite Longchamp has been around since 1948, famed for its coveted “Le Pliage” bags and understated approach to luxury. And yet Longchamp is only now getting around to opening a big Paris flagship store, next month on the Champs-Elysées. The reason: to lure tourists Longchamp bags outlet, particularly those from China and the Middle East, who have fueled the luxury sector’s growth in the last few years.
At the same time, Longchamp has been gradually building up its 17-store North American footprint, with a new store in Washington, D.C., and a first Canadian store coming Longchamp bags outlet soon to Toronto, as the family-owned business looks to tap North America’s ongoing luxury boom. (Last month, consulting firm Bain & Co issued a forecast showing how China and the U.S. will lead the way in the next few years.)
Longchamp, as one of the few stand-alone European luxury brands Longchamp handbags replica in a landscape dominated by conglomerates Kering and LVMH, enjoys the freedom of a privately-held company, and thereby avoided mistakes others have made (see Coach (COH, -0.94%) and the brand erosion bags trade it is trying to contain) and kept the bulk (60%) of its manufacturing in France, something Longchamp views as a key competitive advantage.

lc bags 2CEO Jean Cassegrain, the grandson of the company’s founder, was in New York for the 20th anniversary of the signature bags outlet Le Pliage handbag (which has sold 32 million units) and spoke with Fortune at Longchamp’s Madison Avenue store about the role of tourism in company growth, the idea behind a flagship, why too many outlets are a risk and why Made in France still matters.
It’s still a growing market. There is still room to grow, so we’ll still far from having Longchamp bags replica saturated this market. In that sense, yes, it is still emerging because there are many places and many cities where we still do not have adequate representation of the brand and where we can still grow and do better.” [Longchamp currently has 17 stand-alone U.S. stores, in addition to sections handbags export trade at such department stores as Macy’s (M, -4.36%) and Nordstrom (JWN, -0.64%) and is looking at markets like Texas, Chicago and Los Angeles.]
You are a well-established brand in your home country. Why a flagship now on the Champs-Elysées?
“Tourism was a major factor in that decision. Every single tourist who goes to Paris wants to walk the Champs-Elysées, so there is a very significant tourist market there.”
“Customers are traveling a lot, they visit our stores around the world, so I think we should avoid making all stores identical, otherwise it gets boring.”
Part of the idea of the flagship is to draw tourists from China. You have stores in China, so why is a flagship in Paris important to reaching that clientele?
“The big difference between the Chinese and the other two [French and Americans] is that most of their shopping is done outside of their own country. We do have a lot of Chinese customers in Paris—they’ve become a significant part of the business.” [The Chinese are Longchamp’s second biggest customer base, behind the French, but ahead of Americans.]

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Some luxury companies have reported a slowdown in China of late—that has not been Longchamp’s experience. Why not?
“We are not seeing a slowdown for the moment. Some other brands have expanded very fast in China and have gotten very quickly to the saturation point. We have been a little bit slower so I think in the end, it plays in our favor because we are not on every corner. Otherwise the product is too ubiquitous-then people get tired of it rather quickly.”
Outlets have been a big source of growth for many luxury brands. Longchamp bags only has two U.S. outlet stores, Woodbury Common near New York and a new one in Chicago. Any plans for a larger fleet of outlet stores?
“We feel two is enough.”
“We still have the old-fashioned way of looking at outlets as a tool to dispose of extra inventory. We don’t see specific product lines for outlets. We are not in that philosophy. “
Some 60% of your products bags replica are made in France—why is that important?
“It’s part of our DNA to be French manufacturers. I think it’s very important for the brand.”
“Nowadays every single fashion brand sells handbags outlet, but very few actually make them, so the fact that we are manufacturers I think is important, gives authenticity Longchamp bags trade to the product. It also makes us more competitive.”“It’s our intention to remain a French manufacturer for years to come.”